Heading tags are those tags that identify the importance of a piece of content and elevate it above the remaining content. For example, an h1 heading tag is the most important of all heading tags.
When a page uses the h1 tag it announces to the search engines that the enclosed text is of vital importance and it is usually the topic of the page.
For example, a page about Web Design that uses an h1 tag enclosing the words Web Design identifies to the search engine that the main topic of the page is, in fact, Web Design. This can elevate your page above all others that talk about Web Design if they do not utilize the h1 tag.
Over use of the h1 tag on a single page can be considered spam by the SE’s. This can get the page banned and may even get the site banned.
We find it is usually better to use the h1, h2 & h3 tags in a methodical procedure down the page leaving the most important juice line for the h1 tag.
The easiest and probably the most cost-effective link baiting technique is to post unique blog articles that online users might find interesting to read. The trick here is to offer something truly and comprehensively unique, obviously because there will be thousands more like you trying to achieve the same thing.
So, how do you create one? Well, if you are creative enough, you can do it yourself, but in case you lack that ability to create something valuable out of nothing, then you might have to get help from professionals.
If you have the requisite funds, you can hire professional blog writers and give them the task to create truly and comprehensively unique blog articles for your website. However, just make sure that you own the copyrights, obviously because if you do not do so, other websites may stake their claims on that interesting piece of content that you might be planning to use as bait for generating the required back links.
By Peter Brittain – Managing Director Northland Digital & Slinky Internet Marketing
Managing websites is not merely optimizing the right terms in natural and pay per click searches but ensuring that the two work together. A common misconception is that there are tricks one can use in search engine marketing. In reality, there is no such thing as tricks in search engine marketing, which is in fact very similar to marketing in general. More often it is about getting the word about your products and services out, keeping the site updated with fresh content and generally ensuring that visitors recommend the site to others.
It will help if you attempt to make your site social media compatible by offering relevant information and news on the latest developments in the niche you are present in. These tactics are great marketing tools that help you to market your site to targeted audience effectively.
Search engine optimization and Pay per click strategies should compliment each other and not contradict each other.
It is better to use HTML, as it is reliable and a versatile language, that can help you code your web pages. It is easy to learn HTML and is very effective in designing the colour, font, and style of the content on the website.
The navigation buttons used on the website should have fewer words written on it, or it will make the content area crowded and not pleasant to the eye.
If you find some problems in loading your website do not give up but look for professional help. At times your website may have a problem to open up in Netscape due to complex designs, however, you can seek a solution by looking out for an expert in web designing.
A website needs a lot of planning and preparation before you actually work on it. Poor planning can lead to a poor website. Have a rough plan ready about the graphics and visuals to be used, the content, font, style, and color. You should also be sure about the number of pages you need to upload, where and how to place the navigation button and so on.
Before you upload your site you need to register for a domain name. It is an address given to your website which can be easily identified among various websites on the Internet. You may not be able to purchase it but can get it on lease for a period of two years.
It is true that pictures are attractive and speak about the product. However, visitors to your website are more interested in your content and do not waste time in uploading pictures that take time to load. Instead, use quality and unique content that will be useful to the reader.
Taking care of these things will help you catch hold of many browsers. However, update your website often, and revamp the website once in a while, to keep the visitors coming back for more.
Are you going crazy because you have tried an unending list of ideas and options to increase the traffic for your website but nothing has really clicked? Well, then here are a few suggestions to make your website viewable and appealing for most web surfers and increase the traffic for your site.
People like to visit pages that are not linked in a confusing manner. It would be great for you to include a site map of your website for the same purpose.
A site map is a simple web page that includes all the sub pages of your website in an organized fashion. This makes it very convenient for the visitor to navigate to the required page and also increases his/her chances of visiting your website again simply because of its user friendliness.
A web page can contain text, image files, multimedia clips and so on. When the size of all these elements present on a web page is added you get the total number of kilobytes a visitor will have to download to open that particular page of your website. Simply, it is known as page size.
If a person has to wait for more than 10 seconds to download your page then chances are that he/she will move on to the next option he/she has. Though high speed Internet is gaining popularity steadily, yet there are many users who still use orthodox 56-k dial up modems. Thus, it is advisable that you keep your web page under 60 K in size to make it downloadable by maximum number of visitors.
Again, there are many people around the world who still use the old 800 x 600 resolution and you will amazed to know that they comprise around 40% of the net surfers! Thus, even if you have a high-resolution setup, you should still try to design your pages according to 800 x 600 resolution. Otherwise, the visitor will have to scroll though your page horizontally, which can be very frustrating.
Many times while trying to open up a page you have seen the 404 page. These pages have very little information, which states that due to some fault you are not able to view that page. Users do not like to view such pages. However, a good idea would be to make your own custom 404 ‘page not found’ page.
It can have information for the visitor that they have come to the right website but not the right page. It can also have links to redirect the visitor to the home page or the site map. If your website has a search engine, then you can also include the search in your custom 404 page. After this has been done, all you need to do is to ask your web host to set it up so that you can use your own 404 page.
To boost the speed required to open your page, you can add a forward slash (/) at the end of the URL of that page. This is done to remove one of the steps that the web browser would have to perform. This way the speed is enhanced and your page can open up faster. However, if the link points towards a particular file (a PHP/ASP page or an html page) then do not use the trailing slash.
These are a few tips that will make your website a pleasant search for the surfers and a user friendly- site for the visitors.