Category: Digital Marketing

  • What is Viral Marketing?

    Viral Marketing

    It’s Simple.

    Viral Marketing is marketing consumers transport for you.

    It’s unique content or functionality they can’t get elsewhere and exploits the natural desire to be the first one around with something cool!

    This is done through the use of networking in social book marking, video and photo sharing websites.

    In a similar way the engagement with blogs achieves the same by sharing content.

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  • Managing Search Engine Marketing Campaigns

    Search Engine Marketing Campaigns

    By Peter Brittain – Managing Director Northland Digital & Slinky Internet Marketing

    Managing websites is not merely optimizing the right terms in natural and pay per click searches but ensuring that the two work together. A common misconception is that there are tricks one can use in search engine marketing. In reality, there is no such thing as tricks in search engine marketing, which is in fact very similar to marketing in general. More often it is about getting the word about your products and services out, keeping the site updated with fresh content and generally ensuring that visitors recommend the site to others.

    It will help if you attempt to make your site social media compatible by offering relevant information and news on the latest developments in the niche you are present in. These tactics are great marketing tools that help you to market your site to targeted audience effectively.

    Search engine optimization and Pay per click strategies should compliment each other and not contradict each other.

    (more…)

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