For a long as Google began calling the shots when it came to what it takes to rank a website, there have been countless attempts to dissect, understand, and reverse engineer their algorithm. It is seen by many as some kind of magical formula held in a vault, guarded no doubt by a mystical three-headed dog.
The reality is a lot less exciting and if anyone took time out to read some of the more informed SEO articles and blog posts that have been written, they will discover that most of what Google is looking for in a website, is already out there and available for them to implement.
This is further evidenced, when you consider that Google themselves are not slow in coming forward to tell all those who pay attention to them, what is driving them in terms of the changes they make to their algorithm. Ok, we may not have every last detail as otherwise, every website would be a clone of all the others, but we do have lots to go on.
One such example is an announcement came from Google where they outlined three principles by which website owners and SEO experts should be approaching how they seek to rank websites. It was not some intricate formula, but rather advice on how to approach SEO which Google insists fits in with their own philosophy.
#1 Embrace Google’s Changes Rather Than Fear Them
Google is always going to be making changes to its algorithm and therefore which ranking factors have more influence. Google’s advice is that rather than being scared of those changes, webmasters and SEO consultants should accept them and use them to their advantage.
The modern world is centered around digital devices, social media and the internet. Unfortunately, the easy days of making it in the online space are long gone, and it now takes a lot of hard work – in the form of web design and various digital marketing efforts, like email marketing – and determination to build a decent internet-based business.
One of the most important things when it comes to building a successful online business is spending your marketing money wisely. Most digital marketing streams are highly competitive, which means that it can be hard to get a decent return on investment when you use options like Google Ads. However, email marketing is something which every online business should use. While some marketing emails can take a long time to write and develop, it is also possible to set up automated emails which are triggered by certain actions or at certain times.
What Is Meant By Automated Email Marketing?
Although you may have heard the term before, you may not really know exactly what is meant by automated email marketing. Really, it’s quite simple: automated email marketing refers to automatic emails which are sent out to customers, potential customers, or other website readers according to their actions or purchases. They may be more personalised and relevant to the people they are sent to, or they may be generic.
An example of a personalised automated email would be one which is sent out to people on their birthday offering discounts or personalised deals. It is amazing how well people can respond to automated emails like this.
Viral Marketing is marketing consumers transport for you.
It’s unique content or functionality they can’t get elsewhere and exploits the natural desire to be the first one around with something cool!
This is done through the use of networking in social book marking, video and photo sharing websites.
In a similar way the engagement with blogs achieves the same by sharing content.
Managing websites is not merely optimizing the right terms in natural and pay per click searches but ensuring that the two work together. A common misconception is that there are tricks one can use in search engine marketing. In reality, there is no such thing as tricks in search engine marketing, which is in fact very similar to marketing in general. More often it is about getting the word about your products and services out, keeping the site updated with fresh content and generally ensuring that visitors recommend the site to others.
It will help if you attempt to make your site social media compatible by offering relevant information and news on the latest developments in the niche you are present in. These tactics when done by a digital agency are great marketing tools that help you to market your site to targeted audience effectively.
Search engine optimization and Pay per click strategies should compliment each other and not contradict each other.