For a long as Google began calling the shots when it came to what it takes to rank a website, there have been countless attempts to dissect, understand, and reverse engineer their algorithm. It is seen by many as some kind of magical formula held in a vault, guarded no doubt by a mystical three-headed dog.

The reality is a lot less exciting and if anyone took time out to read some of the more informed SEO articles and blog posts that have been written, they will discover that most of what Google is looking for in a website, is already out there and available for them to implement.

This is further evidenced, when you consider that Google themselves are not slow in coming forward to tell all those who pay attention to them, what is driving them in terms of the changes they make to their algorithm. Ok, we may not have every last detail as otherwise, every website would be a clone of all the others, but we do have lots to go on.

One such example is an announcement came from Google where they outlined three principles by which website owners and SEO experts should be approaching how they seek to rank websites. It was not some intricate formula, but rather advice on how to approach SEO which Google insists fits in with their own philosophy.

#1 Embrace Google’s Changes Rather Than Fear Them

Google is always going to be making changes to its algorithm and therefore which ranking factors have more influence. Google’s advice is that rather than being scared of those changes, webmasters and SEO consultants should accept them and use them to their advantage.

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