With the immense amount of resources at your fingertips, creating an attractive WordPress website that looks great has never been easier. However, building a website that’s search engine and user friendly is about more than just looks. If your site doesn’t function right, then people won’t hang around and you’ll develop a poor reputation in the web space.
Luckily for you, there’s a few small things that you can do behind the scenes to improve the performance of your website dramatically. The three tips listed below will help you speed up your website, improve the user experience and ultimately, will help you achieve a lower bounce rate and a higher visitor retention rate.
- Make Sure You Use A Good Hosting Provider!
If you’re running on a tight budget and trying to create a website that doesn’t cost a fortune, then it can be tempting to try and save as much money on hosting as you can. I mean, there’s even a few free WordPress hosting providers out there, so you may as well use them, right?
Don’t fall into the trap of using a cheap or free hosting provider who doesn’t allocate enough resources to your website and who doesn’t guarantee at least 99.9% uptime. Using a good hosting provider will improve your page load times, will make sure that your website is always accessible and will help improve your reputation in the competitive digital space.
We had to wrinkle our nose at this post on 6 famous web design atrocities. It may be more about which re-designs caused the most backlash – draw your own conclusions – but the overall sites seem to be doing fine regardless.
Gawker – Wait, what changed? We barely noticed.
TechCrunch – Look, any guru worshiped by his own personal cult can’t be said to fail at anything.
StumbleUpon – Guilty as charged, but Stumble has been concentrated on shooting themselves in the foot since they grew beyond being a Firefox plugin. Whatever they do to their site doesn’t matter now.
Netflix – Again, people still flock there.
YouTube – Ditto. And again, we barely detect any change since Google bought it.
Target – Hey, they’re a brick-and-mortar store. Do they even care about web traffic?
Still, it’s a good guide to what your user base might backlash about. Our take-away: Prioritize function over style.
Alright, let’s get this HTML5 tutorials guff sorted out. If you website slingers haven’t gotten your mitts dirty on the new generation of browser code, here’s some video tutorials we dug up that are sure to teach a new trick or two:
HTML5 Tutorial – 21 – Text Shadows, Gradients, and Alpha – Three of the coolest new features in HTML5, no more static images in Photoshop for a simple test effect.
HTML5 Tutorial – 24 – Making Awesome Rollover Buttons – Another neat HTML5 feature. Rollover buttons give your site a tantalizing bit of interactivity.
HTML5 Tutorial – 38 – Making Sweet Custom Shapes! – This uses a path drawn on canvas to get any shape you want. Like your company logo, for instance. Canvas uses vector graphics, and isn’t it about time we got these standard in every browser?
Audio in HTML5 Tutorial – Figuring out audio in web design has always been a major pain; mastering it is a must. Beginner HTML tutorial # 11 – How to create forms in HTML5 – Forms are another essential. Really not too much has changed since the old days anyway.
It’s hard to think of any technology sphere that won’t feel an impact from this, so web design customers may as well know. This Computer World article makes no bones about declaring that Microsoft will no longer be focusing on Windows on the desktop. The declaration comes from Gartner analysts, who cite that the technology paradigm is shifting rapidly away from desktop computing altogether.
Instead, they’re looking to more of the mobile and pad market, with WinRT and Metro. They’ve also already made a jump to this with their design decisions on Windows 8, such as killing the ‘start’ button. Not since the shift from DOS to Windows has Microsoft undergone such a massive user-interface overhaul.
What does this mean for website owners? It means that now more than ever, you cannot count on the standard platform of Internet Explorer running on Windows desktops. The desktop market, already fragmented the past few years, is going to experience a huge fragmentation as a plethora of devices are used to navigate the web.
Heading tags are those tags that identify the importance of a piece of content and elevate it above the remaining content. For example, an h1 heading tag is the most important of all heading tags.
When a page uses the h1 tag it announces to the search engines that the enclosed text is of vital importance and it is usually the topic of the page.
For example, a page about Web Design that uses an h1 tag enclosing the words Web Design identifies to the search engine that the main topic of the page is, in fact, Web Design. This can elevate your page above all others that talk about Web Design if they do not utilize the h1 tag.
Over use of the h1 tag on a single page can be considered spam by the SE’s. This can get the page banned and may even get the site banned.
We find it is usually better to use the h1, h2 & h3 tags in a methodical procedure down the page leaving the most important juice line for the h1 tag.
The easiest and probably the most cost-effective link baiting technique is to post unique blog articles that online users might find interesting to read. The trick here is to offer something truly and comprehensively unique, obviously because there will be thousands more like you trying to achieve the same thing.
So, how do you create one? Well, if you are creative enough, you can do it yourself, but in case you lack that ability to create something valuable out of nothing, then you might have to get help from professionals.
If you have the requisite funds, you can hire professional blog writers and give them the task to create truly and comprehensively unique blog articles for your website. However, just make sure that you own the copyrights, obviously because if you do not do so, other websites may stake their claims on that interesting piece of content that you might be planning to use as bait for generating the required back links.
By Peter Brittain – Managing Director Northland Digital & Slinky Internet Marketing
Managing websites is not merely optimizing the right terms in natural and pay per click searches but ensuring that the two work together. A common misconception is that there are tricks one can use in search engine marketing. In reality, there is no such thing as tricks in search engine marketing, which is in fact very similar to marketing in general. More often it is about getting the word about your products and services out, keeping the site updated with fresh content and generally ensuring that visitors recommend the site to others.
It will help if you attempt to make your site social media compatible by offering relevant information and news on the latest developments in the niche you are present in. These tactics are great marketing tools that help you to market your site to targeted audience effectively.
Search engine optimization and Pay per click strategies should compliment each other and not contradict each other.
Have you ever started on some SEO work and got a bad feeling that you might be doing something wrong?
Here are some mistakes made in SEO, as well as tips on how to avoid them.