Freedom that is free of responsibilities can make one oblivious of one’s image in society. Similarly a website with all the bells and whistles attached, but poor in content and focus will hardly be noticed on the web. In our endeavour to create a lasting impression, one tends to exhaust all options available without really thinking about the need for such garish features.

Since reading from a web page can be more difficult than that from a printed document, the background colour for the website must be such that the text is readable with minimum effort. While superimposing text on to graphics, the text should still be clearly visible.

Restrict the urge to put in the flashiest of graphics. Flash player is a tool that has been developed from a basic code that is well suited for web applications. But Flash on its own does not display well on many of the sites. Do not prompt the users to download the latest versions of plugins, since they might just move on to another site in disgust. Also, beware of using too many animated graphics to promote products which may be totally unrelated to the site, but whose endorsement you have been paid for. Viewers visit a website with a specific purpose and don’t like to be bombarded with unwanted information.

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