For a long as Google began calling the shots when it came to what it takes to rank a website, there have been countless attempts to dissect, understand, and reverse engineer their algorithm. It is seen by many as some kind of magical formula held in a vault, guarded no doubt by a mystical three-headed dog.
The reality is a lot less exciting and if anyone took time out to read some of the more informed SEO articles and blog posts that have been written, they will discover that most of what Google is looking for in a website, is already out there and available for them to implement.
This is further evidenced, when you consider that Google themselves are not slow in coming forward to tell all those who pay attention to them, what is driving them in terms of the changes they make to their algorithm. Ok, we may not have every last detail as otherwise, every website would be a clone of all the others, but we do have lots to go on.
One such example is an announcement came from Google where they outlined three principles by which website owners and SEO experts should be approaching how they seek to rank websites. It was not some intricate formula, but rather advice on how to approach SEO which Google insists fits in with their own philosophy.
#1 Embrace Google’s Changes Rather Than Fear Them
Google is always going to be making changes to its algorithm and therefore which ranking factors have more influence. Google’s advice is that rather than being scared of those changes, webmasters and SEO consultants should accept them and use them to their advantage.
Running a small business can be complicated. There are a lot of things that you, the business owner, have to think about to make sure that you are compliant with the various rules and regulations surrounding business ownership in Australia. Although registered accountants can be useful at times, it can be hard to decide when to use them.
Some of the most complicated rules come from the Australian Tax Office (ATO). Depending on the type of business you run, you may have to do things like collect and pay GST, lodge Business Activity Statements (BAS) periodically or pay PAYG payments along with your wages. One of the most complex of these is the BAS, something that stresses and worries a lot of business owners in Australia.
What Is A Business Activity Statement?
BASs are sent out by the ATO to relevant small businesses either monthly or quarterly. As the owner or manager of a business, it is your responsibility to fill out and submit the BAS. Some of the things which may be found in a BAS include:
Freedom that is free of responsibilities can make one oblivious of one’s image in society. Similarly a website with all the bells and whistles attached, but poor in content and focus will hardly be noticed on the web. In our endeavour to create a lasting impression, one tends to exhaust all options available without really thinking about the need for such garish features.
Since reading from a web page can be more difficult than that from a printed document, the background colour for the website must be such that the text is readable with minimum effort. While superimposing text on to graphics, the text should still be clearly visible.
Restrict the urge to put in the flashiest of graphics. Flash player is a tool that has been developed from a basic code that is well suited for web applications. But Flash on its own does not display well on many of the sites. Do not prompt the users to download the latest versions of plugins, since they might just move on to another site in disgust. Also, beware of using too many animated graphics to promote products which may be totally unrelated to the site, but whose endorsement you have been paid for. Viewers visit a website with a specific purpose and don’t like to be bombarded with unwanted information.
With the immense amount of resources at your fingertips, creating an attractive WordPress website that looks great has never been easier. However, Web Design Perth advise that building a website that’s search engine and user friendly is about more than just looks. If your site doesn’t function right, then people won’t hang around and you’ll develop a poor reputation in the web space.
Luckily for you, there’s a few small things that you can do behind the scenes to improve the performance of your website dramatically. The three tips listed below will help you speed up your website, improve the user experience and ultimately, will help you achieve a lower bounce rate and a higher visitor retention rate.
- Make Sure You Use A Good Hosting Provider!
If you’re running on a tight budget and trying to create a website that doesn’t cost a fortune, then it can be tempting to try and save as much money on hosting as you can. I mean, there’s even a few free WordPress hosting providers out there, so you may as well use them, right?
Don’t fall into the trap of using a cheap or free hosting provider who doesn’t allocate enough resources to your website and who doesn’t guarantee at least 99.9% uptime. Using a good hosting provider will improve your page load times, will make sure that your website is always accessible and will help improve your reputation in the competitive digital space.
English may be the most common language acceptable to a majority for their daily communication. But there are still a vast number of people who do not use English, like the French and the Japanese, since they would rather get the whole world to learn their language. If you want to overcome such barriers be ready to put in special efforts.
The problem with language translation is getting the right sentence. The most popular translation tools are offered by Google, WorldLingo, and Yahoo Babelfish free on the web. One method would be to add a link on your site to the web tools available. All the users have to do is to type in the URL in the appropriate box and select the language in which they want to read. Do it yourself on a regular basis and confirm that the translated form of the web page represents actual facts that you wish to convey. As far as possible, use words, which are most likely to be understood by these tools.
Avoid pronouns, which do not address clearly the object of reference. Keep the sentences simple and of medium length. All said and done, these online tools may be unable to translate some words, and either leave those words untranslated or marked with empty spaces. Besides, there are so many words which sound and mean quite similar. In many languages, the different combination’s of some words may mean very different. In addition, such software may not comprehend latest words added to the vocabulary or slang.
The modern world is centered around digital devices, social media and the internet. Unfortunately, the easy days of making it in the online space are long gone, and it now takes a lot of hard work – in the form of web design and various digital marketing efforts, like email marketing – and determination to build a decent internet-based business.
One of the most important things according to Digital Marketing Perth when it comes to building a successful online business is spending your marketing money wisely. Most digital marketing streams are highly competitive, which means that it can be hard to get a decent return on investment when you use them. However, email marketing is something which every online business should use. While some marketing emails can take a long time to write and develop, it is also possible to set up automated emails which are triggered by certain actions or at certain times.
What Is Meant By Automated Email Marketing?
Although you may have heard the term before, you may not really know exactly what is meant by automated email marketing. Really, it’s quite simple: automated email marketing refers to automatic emails which are sent out to customers, potential customers, or other website readers according to their actions or purchases. They may be more personalised and relevant to the people they are sent to, or they may be generic.
An example of a personalised automated email would be one which is sent out to people on their birthday offering discounts or personalised deals. It is amazing how well people can respond to automated emails like this.
The task of designing a website is incomplete without putting images on its pages. However you need to be careful choosing the image format that you intend using.
There are currently three types of image formats which are supported by all the browsers. They are JPEG (joint photographic experts group), GIF (graphic interchange format) and PNG (portable network graphics).
The JPEG format is suitable when you have to use many colors for one image. However, it cannot be used for images which have text with photographs. In the JPEG format the photographs may look blurred. The GIF format is used when there is a less number of colors involved as it has a limitation of 256 unique colors.
Usually GIF format reflects pixelated images which affect the beauty of photographs and therefore this format is not preferred. Thus the Portable Network Graphics or the PNG came into existence when the GIF format started showing shortcomings – leading to its decreasing use by the web designers and developers across the world.
On the other hand, a wide variety of images can be stored in the PNG format. Initially the most popular browser, Microsoft Internet explorer (IE), was incompatible for this file format. But as soon as IE7 came out with other java script hacks, PNG format became very effective. Thus the PNG images certainly have some clear advantages over the GIF format.
Let us discuss in detail why the PNG images will best suit your requirement for designing an excellent website.
We had to wrinkle our nose at this post on 6 famous web design atrocities. It may be more about which re-designs caused the most backlash – draw your own conclusions – but the overall sites seem to be doing fine regardless.
Gawker – Wait, what changed? We barely noticed.
TechCrunch – Look, any guru worshiped by his own personal cult can’t be said to fail at anything.
StumbleUpon – Guilty as charged, but Stumble has been concentrated on shooting themselves in the foot since they grew beyond being a Firefox plugin. Whatever they do to their site doesn’t matter now.
Netflix – Again, people still flock there.
YouTube – Ditto. And again, we barely detect any change since Google bought it.
Target – Hey, they’re a brick-and-mortar store. Do they even care about web traffic?
Still, it’s a good guide to what your user base might backlash about. Our take-away: Prioritize function over style.
Alright, let’s get this HTML5 tutorials guff sorted out. If you website slingers haven’t gotten your mitts dirty on the new generation of browser code, here’s some video tutorials we dug up that are sure to teach a new trick or two:
HTML5 Tutorial – 21 – Text Shadows, Gradients, and Alpha – Three of the coolest new features in HTML5, no more static images in Photoshop for a simple test effect.
HTML5 Tutorial – 24 – Making Awesome Rollover Buttons – Another neat HTML5 feature. Rollover buttons give your site a tantalizing bit of interactivity.
HTML5 Tutorial – 38 – Making Sweet Custom Shapes! – This uses a path drawn on canvas to get any shape you want. Like your company logo, for instance. Canvas uses vector graphics, and isn’t it about time we got these standard in every browser?
Audio in HTML5 Tutorial – Figuring out audio in web design has always been a major pain; mastering it is a must. Beginner HTML tutorial # 11 – How to create forms in HTML5 – Forms are another essential. Really not too much has changed since the old days anyway.
prognosis: Rapidly fading fad
While Web Design Ledger gives us beautiful examples of site layouts that incorporate parallax scrolling in their new styles in web design, we’re going out on a limb to suggest that it might not be here to stay. While it’s a very hip style, it’s fraught with compatibility issues for mobile devices and old browsers – and it takes a real rockstar designer to pull off, a huge investment in effort for a very small return. Artists have one more toy for their portfolios.
Microsoft Metro inspired minimalism
prognosis: Squares are popular again
Big deal, squares and plain colors. We’ve been fighting to get away from this for a decade and now we’re back to it. Techihawk has some nice gallery examples, but we’ve seen this play out before: Minimalist movements quickly become “maximalist” trends, as more stuff gets crammed into the interface until it looks just as crowded as any page ever done by somebody who’s never used the word “minimalism”. So what’s the difference?
It’s hard to think of any technology sphere that won’t feel an impact from this, so web design customers may as well know. This Computer World article makes no bones about declaring that Microsoft will no longer be focusing on Windows on the desktop. The declaration comes from Gartner analysts, who cite that the technology paradigm is shifting rapidly away from desktop computing altogether.
Instead, they’re looking to more of the mobile and pad market, with WinRT and Metro. They’ve also already made a jump to this with their design decisions on Windows 8, such as killing the ‘start’ button. Not since the shift from DOS to Windows has Microsoft undergone such a massive user-interface overhaul.
What does this mean for website owners? It means that now more than ever, you cannot count on the standard platform of Internet Explorer running on Windows desktops. The desktop market, already fragmented the past few years, is going to experience a huge fragmentation as a plethora of devices are used to navigate the web.
Viral Marketing is marketing consumers transport for you.
It’s unique content or functionality they can’t get elsewhere and exploits the natural desire to be the first one around with something cool!
This is done through the use of networking in social book marking, video and photo sharing websites.
In a similar way the engagement with blogs achieves the same by sharing content.
Heading tags are those tags that identify the importance of a piece of content and elevate it above the remaining content. For example, an h1 heading tag is the most important of all heading tags.
When a page uses the h1 tag it announces to the search engines that the enclosed text is of vital importance and it is usually the topic of the page.
For example, a page about Web Design that uses an h1 tag enclosing the words Web Design identifies to the search engine that the main topic of the page is, in fact, Web Design. This can elevate your page above all others that talk about Web Design if they do not utilize the h1 tag.
Over use of the h1 tag on a single page can be considered spam by the SE’s. This can get the page banned and may even get the site banned.
We find it is usually better to use the h1, h2 & h3 tags in a methodical procedure down the page leaving the most important juice line for the h1 tag.
The easiest and probably the most cost-effective link baiting technique is to post unique blog articles that online users might find interesting to read. The trick here is to offer something truly and comprehensively unique, obviously because there will be thousands more like you trying to achieve the same thing.
So, how do you create one? Well, if you are creative enough, you can do it yourself, but in case you lack that ability to create something valuable out of nothing, then you might have to get help from professionals.
If you have the requisite funds, you can hire professional blog writers and give them the task to create truly and comprehensively unique blog articles for your website. However, just make sure that you own the copyrights, obviously because if you do not do so, other websites may stake their claims on that interesting piece of content that you might be planning to use as bait for generating the required back links.
By Peter Brittain – Managing Director Northland Digital & Slinky Internet Marketing
Managing websites is not merely optimizing the right terms in natural and pay per click searches but ensuring that the two work together. A common misconception is that there are tricks one can use in search engine marketing. In reality, there is no such thing as tricks in search engine marketing, which is in fact very similar to marketing in general. More often it is about getting the word about your products and services out, keeping the site updated with fresh content and generally ensuring that visitors recommend the site to others.
It will help if you attempt to make your site social media compatible by offering relevant information and news on the latest developments in the niche you are present in. These tactics are great marketing tools that help you to market your site to targeted audience effectively.
Search engine optimization and Pay per click strategies should compliment each other and not contradict each other.
Have you ever started on some SEO work and got a bad feeling that you might be doing something wrong? Here are some mistakes made in SEO from SEO Perth, as well as tips on how to avoid them.
Not using your homepage
It is by far your most powerful page because the majority of your inbound links will go there. You also need words on your homepage, and your words have to include your target phrases. You can test what works, trying keywords of varying degrees of difficulty and ambition. It is important to maintain a certain keyword density for your targeted phrases.
It is better to use HTML, as it is reliable and a versatile language, that can help you code your web pages. It is easy to learn HTML and is very effective in designing the colour, font, and style of the content on the website.
The navigation buttons used on the website should have fewer words written on it, or it will make the content area crowded and not pleasant to the eye.
If you find some problems in loading your website do not give up but look for professional help. At times your website may have a problem to open up in Netscape due to complex designs, however, you can seek a solution by looking out for an expert in web designing.
A website needs a lot of planning and preparation before you actually work on it. Poor planning can lead to a poor website. Have a rough plan ready about the graphics and visuals to be used, the content, font, style, and color. You should also be sure about the number of pages you need to upload, where and how to place the navigation button and so on.
Before you upload your site you need to register for a domain name. It is an address given to your website which can be easily identified among various websites on the Internet. You may not be able to purchase it but can get it on lease for a period of two years.
It is true that pictures are attractive and speak about the product. However, visitors to your website are more interested in your content and do not waste time in uploading pictures that take time to load. Instead, use quality and unique content that will be useful to the reader.
Taking care of these things will help you catch hold of many browsers. However, update your website often, and revamp the website once in a while, to keep the visitors coming back for more.
Are you going crazy because you have tried an unending list of ideas and options to increase the traffic for your website but nothing has really clicked? Well, then here are a few suggestions to make your website viewable and appealing for most web surfers and increase the traffic for your site.
People like to visit pages that are not linked in a confusing manner. It would be great for you to include a site map of your website for the same purpose.
A site map is a simple web page that includes all the sub pages of your website in an organized fashion. This makes it very convenient for the visitor to navigate to the required page and also increases his/her chances of visiting your website again simply because of its user friendliness.
A web page can contain text, image files, multimedia clips and so on. When the size of all these elements present on a web page is added you get the total number of kilobytes a visitor will have to download to open that particular page of your website. Simply, it is known as page size.
If a person has to wait for more than 10 seconds to download your page then chances are that he/she will move on to the next option he/she has. Though high speed Internet is gaining popularity steadily, yet there are many users who still use orthodox 56-k dial up modems. Thus, it is advisable that you keep your web page under 60 K in size to make it downloadable by maximum number of visitors.
Again, there are many people around the world who still use the old 800 x 600 resolution and you will amazed to know that they comprise around 40% of the net surfers! Thus, even if you have a high-resolution setup, you should still try to design your pages according to 800 x 600 resolution. Otherwise, the visitor will have to scroll though your page horizontally, which can be very frustrating.
Many times while trying to open up a page you have seen the 404 page. These pages have very little information, which states that due to some fault you are not able to view that page. Users do not like to view such pages. However, a good idea would be to make your own custom 404 ‘page not found’ page.
It can have information for the visitor that they have come to the right website but not the right page. It can also have links to redirect the visitor to the home page or the site map. If your website has a search engine, then you can also include the search in your custom 404 page. After this has been done, all you need to do is to ask your web host to set it up so that you can use your own 404 page.
To boost the speed required to open your page, you can add a forward slash (/) at the end of the URL of that page. This is done to remove one of the steps that the web browser would have to perform. This way the speed is enhanced and your page can open up faster. However, if the link points towards a particular file (a PHP/ASP page or an html page) then do not use the trailing slash.
These are a few tips that will make your website a pleasant search for the surfers and a user friendly- site for the visitors.