The modern world is centered around digital devices, social media and the internet. Unfortunately, the easy days of making it in the online space are long gone, and it now takes a lot of hard work – in the form of web design and various digital marketing efforts, like email marketing – and determination to build a decent internet-based business.

One of the most important things when it comes to building a successful online business is spending your marketing money wisely. Most digital marketing streams are highly competitive, which means that it can be hard to get a decent return on investment when you use options like Google Ads. However, email marketing is something which every online business should use. While some marketing emails can take a long time to write and develop, it is also possible to set up automated emails which are triggered by certain actions or at certain times.

What Is Meant By Automated Email Marketing?

Although you may have heard the term before, you may not really know exactly what is meant by automated email marketing. Really, it’s quite simple: automated email marketing refers to automatic emails which are sent out to customers, potential customers, or other website readers according to their actions or purchases. They may be more personalised and relevant to the people they are sent to, or they may be generic.

An example of a personalised automated email would be one which is sent out to people on their birthday offering discounts or personalised deals. It is amazing how well people can respond to automated emails like this.

(more…)