The modern world is centered around digital devices, social media and the internet. Unfortunately, the easy days of making it in the online space are long gone, and it now takes a lot of hard work – in the form of web design and various digital marketing efforts, like email marketing – and determination to build a decent internet-based business.
One of the most important things when it comes to building a successful online business is spending your marketing money wisely. Most digital marketing streams are highly competitive, which means that it can be hard to get a decent return on investment when you use them. However, email marketing is something which every online business should use. While some marketing emails can take a long time to write and develop, it is also possible to set up automated emails which are triggered by certain actions or at certain times.
What Is Meant By Automated Email Marketing?
Although you may have heard the term before, you may not really know exactly what is meant by automated email marketing. Really, it’s quite simple: automated email marketing refers to automatic emails which are sent out to customers, potential customers, or other website readers according to their actions or purchases. They may be more personalised and relevant to the people they are sent to, or they may be generic.
An example of a personalised automated email would be one which is sent out to people on their birthday offering discounts or personalised deals. It is amazing how well people can respond to automated emails like this.
What Are The Benefits Of Automated Email Marketing?
The positive impacts that automated email marketing can have on your business are vast and far reaching. When done well, automated emails can complement your normal email marketing campaigns, but it is important to note that they should never replace then completely. Some of the main benefits of automated marketing emails include:
Your emails can be more personal – If you set up automated emails to be sent out after certain actions or at certain times of the year, they will be more personal for the people who receive them, which usually results in higher open and click through rates. A good example would be sending a thank you email to someone after their first purchase.
You will save time – Rather than spending hours each week crafting personalised emails to everyone on your mailing list, automated emails can be sent out at the click of a button, and they can be schedules for months or years at a time.
You will be able to keep potential clients engaged – If you send automated emails out to people who have looked at items on your website, who have placed items into their shopping cart but not purchased them or who have shown interest in any other way, you can encourage them to return to your website and make a purchase.
If you don’t use automated marketing emails, your chance of success drops:
There is absolutely no reason not to use automated marketing emails. They are simple, easy to set up and don’t cost very much to implement. Failing to use them means that you may be missing out on a lot of potential revenue, reducing your business success.