Heading tags are those tags that identify the importance of a piece of content and elevate it above the remaining content. For example, an h1 heading tag is the most important of all heading tags.
When a page uses the h1 tag it announces to the search engines that the enclosed text is of vital importance and it is usually the topic of the page.
For example, a page about Web Design that uses an h1 tag enclosing the words Web Design identifies to the search engine that the main topic of the page is, in fact, Web Design. This can elevate your page above all others that talk about Web Design if they do not utilize the h1 tag.
Over use of the h1 tag on a single page can be considered spam by the SE’s. This can get the page banned and may even get the site banned.
We find it is usually better to use the h1, h2 & h3 tags in a methodical procedure down the page leaving the most important juice line for the h1 tag.
The easiest and probably the most cost-effective link baiting technique is to post unique blog articles that online users might find interesting to read. The trick here is to offer something truly and comprehensively unique, obviously because there will be thousands more like you trying to achieve the same thing.
So, how do you create one? Well, if you are creative enough, you can do it yourself, but in case you lack that ability to create something valuable out of nothing, then you might have to get help from professionals.
If you have the requisite funds, you can hire professional blog writers and give them the task to create truly and comprehensively unique blog articles for your website. However, just make sure that you own the copyrights, obviously because if you do not do so, other websites may stake their claims on that interesting piece of content that you might be planning to use as bait for generating the required back links.
Managing websites is not merely optimizing the right terms in natural and pay per click searches but ensuring that the two work together. A common misconception is that there are tricks one can use in search engine marketing. In reality, there is no such thing as tricks in search engine marketing, which is in fact very similar to marketing in general. More often it is about getting the word about your products and services out, keeping the site updated with fresh content and generally ensuring that visitors recommend the site to others.
It will help if you attempt to make your site social media compatible by offering relevant information and news on the latest developments in the niche you are present in. These tactics when done by a digital agency are great marketing tools that help you to market your site to targeted audience effectively.
Search engine optimization and Pay per click strategies should compliment each other and not contradict each other.