Heading tags are those tags that identify the importance of a piece of content and elevate it above the remaining content. For example, an h1 heading tag is the most important of all heading tags.

When a page uses the h1 tag it announces to the search engines that the enclosed text is of vital importance and it is usually the topic of the page.

For example, a page about Web Design that uses an h1 tag enclosing the words Web Design identifies to the search engine that the main topic of the page is, in fact, Web Design. This can elevate your page above all others that talk about Web Design if they do not utilize the h1 tag.

Over use of the h1 tag on a single page can be considered spam by the SE’s. This can get the page banned and may even get the site banned.

We find it is usually better to use the h1, h2 & h3 tags in a methodical procedure down the page leaving the most important juice line for the h1 tag.

The easiest and probably the most cost-effective link baiting technique is to post unique blog articles that online users might find interesting to read. The trick here is to offer something truly and comprehensively unique, obviously because there will be thousands more like you trying to achieve the same thing.

So, how do you create one? Well, if you are creative enough, you can do it yourself, but in case you lack that ability to create something valuable out of nothing, then you might have to get help from professionals.

If you have the requisite funds, you can hire professional blog writers and give them the task to create truly and comprehensively unique blog articles for your website. However, just make sure that you own the copyrights, obviously because if you do not do so, other websites may stake their claims on that interesting piece of content that you might be planning to use as bait for generating the required back links.